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Brand Story

Shoo Loong Kan Hot Pot—adored by over 200 million Chinese diners. Since its inception, we’ve stayed true to our core philosophy: "Crafting flavor with heart, ensuring quality with integrity." Rooted in Sichuan-Chongqing culinary traditions, we serve delightful dining experiences to guests worldwide. We commit to delivering pure, fermented-and-aged beef tallow hot pot bases, paired with meticulously selected fresh, wholesome ingredients—all to let you savor the authentic spicy Sichuan-style dining.

Our Mission

Delighting the World with China’s Finest Flavors

Our Vision

Become the No.1 franchised Sichuan and Chongqing hot pot brand worldwide

2025

2024

2023

2022

2021

2020

2019

2018

2017

2016

2015

· 2025 Hot Pot Leading Enterprises TOP100 · 2025 Popular Restaurants · Top 10 Hot Pot Brands in 2025 · 2025 China's top 40 catering/new tea brands going overseas · Top 100 Catering Brands in 2025

2024 China Catering Pioneer List · 2024 Annual Catering Recruitment Top 100 List 2024 China Catering Innovation Top Brand List New consumption cases of food and drink in 2024 · Chengdu-Chongqing hot pot trend consumption TOP list 2024 Heartbeat Ace - Outstanding Award · 2024 Hot Pot TOP100 Enterprises 2024 Integrated Marketing Excellence Award

· 2023 Chinese catering franchise brand TOP100 · 2023 China Catering Golden Gourmet Award Top 10 Most Popular Hot Pot Brands · 2023 China Catering Golden Gourmet Award TOP100 · 2023 City Word-of-mouth List Chengdu Innovation and Development Enterprise · China Catering Brand Yupan Award Hot Pot Brand TOP100 The top three Chinese hot pot in 2023 · Top brand of spicy butter hot pot in 2023

· 2022 Top 10 Brands of Chinese Hot Pot · August 2022 National hot pot brand sinking influence TOP50 list The top 15 Chinese hot pot brands in 2022 2022 China Catering Golden Gourmet Award Top 10 Most Popular Hot Pot Brands · In August 2022, the first community store - Shoo Loong Kan Wenjiang Asia Bay Store was officially opened · In September 2022, iiMedia Gold List Hot Pot Brand Top 15 List, Shoo Loong Kan won the TOP3 Hot Pot Brand Shoo Loong Kan ranked among the top ten brands of Chinese hot pot in 2022 · Shoo Loong Kan hot pot appeared on the "Extreme Challenge" variety show, and the bottom of the leavened pot was well received! · In October 2022, Shoo Loong Kan's global flagship store will be reinstalled and opened, and the hot new gathering will return in glory! · Pepsi sugar-free king glory joint can Chengdu Shoo Loong Kan limited debut · In December 2022, Shoo Loong Kan logged on CCTV1 "Cornerstone of a Great Power" on behalf of Sichuan hot pot hot smoke In December 2022, Shoo Loong Kan won the 2021 Marketing Innovation Award at the China Catering Innovation Conference 2022 Scene Innovation Award and 2022 TOP50 Awards

· In February 2021, Shoo Loong Kan won the title of "Chengdu Food Landmark Brand" · In April 2021, Shoo Loong Kan MiniHoogo's first store settled in Chunxi Business District · 2021 Top Ten Brands of Chinese Hot Pot 2021 Consumer Innovation Outstanding Enterprise Award The Best New Consumer Brands of 2021 · 2021 Chengdu-Chongqing Shuangcheng Economic Circle corporate social responsibility case award/top 100 corporate society list · 2021 New Consumption Era Guardian Quality Life Quality Brand Alliance "Product · Taste Award" · 2021 Financial Network New Consumption · New Economy Selection - Annual corporate social responsibility model award · 2021 Chengdu-Chongqing Double Circle Catering Integration Development Leading Brand 2021 Consumer Innovation Excellent Enterprise "Shoo Loong Kan x Brave to the End of the World superX "Let's have hot pot together!" Cross-border marketing case 2021 Shoo Loong Kan won the top 15 Chinese hot pot brands in the first half of the year

· In January 2020, it was awarded the title of "Service Quality Benchmarking Enterprise" · In March 2020, direct-operated stores fully launched the Dang Food Takeaway Integrated Mini Program · In July 2020, Shoo Loong Kan Food Co., Ltd. was established · In August 2020, China's top 20 spicy hot pot brands · China Catering Marketing Power Summit, "2020 Top Ten Brands of Chinese Hot Pot" · In October 2020, Shoo Loong Kan mini Catering Management Co., Ltd. was established The 2nd China Catering Chain Franchise Annual Summit Shoo Loong Kan becomes a member of the global presidium of the International Hot Pot Industry Alliance · November 2020, 2020 Top 10 Consumer Innovation Case Awards · In December 2020, the number of global stores was 900 + · Shoo Loong Kan brand new upgrade 2.0 project Shanghai/Chengdu store · Shoo Loong Kan hot pot won the top 10 Chinese catering chain franchise brands · Top 10 Chinese restaurant chain franchise brands (hot pot) · Weibo word-of-mouth list brand influence award

· In March 2019, the 2nd Shoo Loong Kan Food Festival was held · In July 2019, Shoo Loong Kan Chunxi Store was listed on the "Dianping Must-Eat List" In August 2019, the number of global stores exceeded 900 · In September 2019, overseas direct-operated stores in Shinjuku, Japan officially opened Combined with Cold Sour Spirit to create "Hot Pot Toothpaste" 3000 sets are sold out on the line, and the whole network is exposed 450 million · In November 2019, the Double Eleven Food Festival will be held, and online coupons will be sold 14 million · In December 2019, the Shoo Loong Kan Franchisee Committee was established as a vertical service partner

· On January 4, 2018, the trademark of Shoo Loong Kan was successfully registered On February 13, 2018, the first overseas direct-operated store in Singapore officially opened · On July 27, 2018, Shoo Loong Kan Food officially entered Walmart · On October 22, 2018, Shoo Loong Kan brand representatives participated in the G2018 catering new retail leaders summit

· In January 2017, it was awarded the top ten development potential hot pot in Chengdu Top 100 Catering "Internet celebrities" WeChat official account On March 17, 2017, Shoo Loong Kan's first 4D kitchen was put into use · In March 2017, Shoo Loong Kan Convenient Hot Pot 2.0 was launched On August 19, 2017, Shoo Loong Kan reached a strategic agreement with Meituan-Dianping · On November 11, 2017, I was invited to log in to the Tmall Gala Press Conference Convenient hot pot single product sales TOP1

During the 2016 G20 Summit, it was selected as a recommended restaurant by the Chengdu Municipal Government Office · In March 2016, CBA Sichuan Jinqiang won the championship, and the championship night concept store was free of charge · On April 1, 2016, the internal training system of Shoo Loong Kan hot pot hero was established · On September 30, 2016, the first-generation derivative hot pot base gift box was launched · On November 11, 2016, the 5th Chengdu Food Expo kicked off, and Shoo Loong Kan was specially invited · On November 18, 2016, Shoo Loong Kan hot pot was registered in Shanghai · In December 2016, Shoo Loong Kan "One Year Hundred Stores" Memorial Store opened

In 2015, Dianping topped the Best Dining List for 9 consecutive months · In April 2015, the first shopping district store, Chunxi Store, opened

Brand same customers, different products

Contact Us

Official Franchise Hotline

400-111-5557

Supervision Hotline

400-030-0920

Mon-Sun(Statutory Holidays Excluded) Working Hours

Franchise Application

Official WeChat